Franchise opportunity
Mezaj Magribi
About the brand
Moroccan coffee and tea, drinks and light bakes in a quick-service, takeaway café concept, in several cities.
Declared figures
60 K Franchise fee
310 K Investment cost
5%Royalty
2%Marketing fee
Estimated payback scenarios
| Scenario | Monthly sales | Operating margin | Net monthly | Payback |
|---|---|---|---|---|
| Conservative | 58 K | 18% | 6 K | 48 months |
| Medium | 78 K | 22% | 12 K | 27 months |
| Optimistic | 93 K | 26% | 18 K | 18 months |
Assumptions: monthly sales equal to 25% of the investment in the mid scenario, 5% royalty and 2% marketing. An educational estimate, not a feasibility study.
Ask the franchisor before signing
- How many branches are open now, how many have closed, and why?
- What is the real total cost to open, including working capital?
- What are the royalty and marketing fees, and how are they calculated?
- What are average branch sales and the actual payback period?
- What training and support do you give before and after opening?
- Is there an exclusive territory, and what are its limits?